And then, of course, the second act is about how they become evil despite themselves. It’s like Animal Farm. The pigs make all these noble rules, and then systematically subvert them.

On Google, and evil — John August (via Daring Fireball)

Apple reaches for greatness without apology. Market share and profitability are important only as outcomes. They are not its purpose, which is to achieve the “insanely great.

Apple And Our Culture, Ctd - The Daily Dish | By Andrew Sullivan (via Daring Fireball)

Bad fits make us curmudgeonly. We loathe what we have because it’s not quite right. It injects friction needlessly into processes we wish were fluid. A bad fit restricts movement, and life is about movement.

Frank Chimero - Your Shit, My Stuff, Goldilocks, and Making the Bed You Sleep In

If you ever have to say ‘lighten up’ to someone, you’ve failed twice. The first time, when you misjudged an interaction and the other person reacted in a way you’re unhappy with, and the second time, when you issue this instruction, one that is guaranteed to evoke precisely the opposite reaction you’re intending.

Seth’s Blog: Self-destructive instructions

Imagine a new restaurant that wants to make the most of their burgeoning lunch traffic. They start serving low-quality meat: after all, it’s cheap, plentiful, and requires nothing more than placing a different order with their distributor. For a few weeks, profits are up. But pretty soon, so are customer complaints, and the stars on their Yelp page are rapidly dwindling. The owner doesn’t understand. The meat isn’t great, sure, but it’s perfectly edible, and for a while it seemed like the restaurant was making more money and attracting new customers. What went wrong?

Alex Payne — Shortchanging Your Business with User-Hostile Platforms via Daring Fireball

Alex Payne on how choosing a cross-platform solution over a native solution is often a matter of putting the expediency of the business ahead of the experience of your customers.

Cross-platform solutions always sound like a good idea in theory, but always fall short in someway or another.

Fascinating 10 minute video of a pro making croissants and other pastries.

Croissants (by vincenttalleu \ via kottke)